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Hi Social Media ReInvention Community Members,
We've migrated Social Media ReInvention's website to a new WordPress site!
I made this move to improve my services to my readers. Please continue following, reading, and subscribing to my blog at our new location.
Many thanks,
Tony Faustino
Photo Credit: Anton Diaz
Brrrr! It’s cold in The Midwest (East/West Coaster Translation: The Flyover States). Please keep warm and enjoy these share-worthy links during your Sunday brunch.
1. NYTimes.com: Whether Working or Job Seeking, The Algorithm is Watching. Natasha Singer of The New York Times profiles two upcoming books in 2015:
Both detail how our online actions shape our personal and professional opportunities. Fertik’s book describes how machines trumps humans in important stages of the hiring process: Applicant Tracking Systems (ATS) in resume screening.
21st century job-hunting demands a personal, digital marketing strategy. Here’s the article direct quote:
To better position oneself for such technology-aided hiring and workplace ranking systems, the authors suggest that people make their résumés “machine-readable.” For instance, they recommend that job seekers include concrete descriptions of their professional skills and competencies in their areas of expertise as well as signposts enumerating their career trajectories — all in language that algorithms could easily parse.
“A machine can figure out from your résumé how quickly you progressed from manager to senior manager to director — and whether your pace outstripped or lagged the typical pace,” said Michael Fertik, a co-author of “The Reputation Economy” and the chief executive of Reputation.com, a company that helps people and companies manage their online images.
So, before job candidates start worrying about whether they will be properly dressed for a job interview, he said, “it’s important for them to figure out if they’re dressed for the Internet.”
Dorie Clark, author of ReInventing YOU and the upcoming Stand Out, teaches traditional resumes are obsolete. There's a better way to acquire potential employers -- leave digital footprints via blogging, posting past project deliverables on Slideshare, updating our LinkedIn Profiles, etc.
Video via The Wall Street Journal: What Happens When You Submit Your Resume Online
Photo Credit: The Wall Street Journal — Your Resume Versus Oblivion
2. Entrepreneur.com: The 3 Ways Entrepreneurs Fail at Personal Branding and LinkedIn.com: Why You'd Better Start a Personal Website in 2015. Personal branding matters. Everyone participates in social media participation. Demonstrate to potential employers and clients you go the extra mile. Create and promote a personal blog or website to:
3. Bloomberg Businessweek: Tony Hsieh Is Building a Startup Paradise in Vegas. Bloomberg’s Susan Berfield describes the highs and lows of The Las Vegas Downtown Project. Tony Hsieh’s entrepreneurship and urban experiment to revitalize, reimagine, and reinvent downtown Las Vegas relies on 3C’s: Collisions, Co-learning, and Connectedness. His involvement consumes 50% of his day (the other 50%--- being Zappos CEO).
The "Return on Collisions” metric fascinates me:
Hsieh also came up with a way to calculate the value of people who “subscribe to downtown Las Vegas” but don’t want to live there. He’d tried to persuade Jake Bronstein to leave New York in 2012. Bronstein is the founder of Flint & Tinder, which makes the 10-Year Hoodie and other clothes. Hsieh invested in the retailer and says Bronstein comes to Vegas one week every month. “We did the math on Jake. When he’s here, he’s out about 12 hours a day, 7 days a week, for 12 weeks a year. So he’s worth 1,000 collisionable hours, too.”
Hsieh began to apply this metric to investments that might not make money for a while. “Say we want 100,000 collisionable hours a year from an investment. That works out to 2.3 hours per square foot per year,” he says, with a slight smile. “If we’re going to invest in a 3,000-square-foot restaurant, we can do the math and see if it yields that 2.3 hours per square foot per year. We’re kind of agnostic about what goes into a space. It’s ‘are you going to yield those collisionable hours?’ If not, we can say no without judging the quality of the idea.”
Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE.
Comments are open. So let’er rip!
Ideas that spread win. You can subscribe to my blog via email (and can unsubscribe any time you like). Please share my work with your friends.
Many Thanks!
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Photo Credit: TechCrunch
Dear Marissa,
Navy Seals say, "the only easy day was yesterday."
I can’t imagine what you feel as negative press swirls around you during your CEO tenure at Yahoo!. From an outsider’s perspective, it seems like you’ve been under personal siege since the summer of 2012 when you accepted Yahoo!’s top job. Tomorrow, a well-publicized book will be released about you. I’ve pre-ordered it to review and draw my own conclusions.
But, I don’t have to read the book to conclude how “tearing down Marissa Mayer” exploded into a schadenfreude, spectator sport.
I’m not a Yahoo! stockholder, but I cheer and root for you. Everyday.
I have personal and selfish reasons for writing this public fan letter:
"Sometimes it is the people who no one imagines anything of, who do the things that no one can imagine."
Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE. Comments are open. So let’er rip!
Ideas that spread win. You can subscribe to my blog via email (and can unsubscribe any time you like). I hope you’ll also share my work with your friends.
Many Thanks!
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Photo Credit: Anton Diaz
Happy 2015! Hard to believe a new year's already here?
I found many interesting and thought-provoking articles to share this week. Thank you for supporting the Social Media ReInvention Community. Enjoy your brunch!
1. Fast Company: 14 Tips to Make 2015 Your Most Productive Year Yet. How are you doing with your New Year’s Resolutions? I’ve already slipped up. Maybe, there’s a better way: Focus on Themes Not Goals. Let's focus our efforts on one thing at a time so these changes become productive, lifelong habits.
That’s a goal worth shooting for (yes, rah-rah puns intended)!
2. Seth’s Blog: The Meritocracy Trap. Seth Godin calls out the David Sacks quote discussed in Joe Nocera’s New York Times Op-Ed piece on personal success and meritocracy — "Silicon Valley’s Mirror Effect.” Seth’s post describes the perils in achieving ultra-phenomenal success: it can lead to self-serving cultures, attitudes, and mindsets.
Seth’s and Joe’s articles make me think what I can do as a proud dad and father to two young daughters. I want the best for them. I want them to have the same opportunities (and more) my parents created for me and my sister.
That’s how this next article comes into play ...
3. WSJ Online - Digits Blog: The Year Silicon Valley Spilled Its Diversity Data. This interactive, diversity data website simply and visually explains the hiring data story behind Silicon Valley’s gender and diversity gap in The Valley’s most prestigious and successful companies:
Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE. Comments are open. So let’er rip!
Ideas that spread win. You can subscribe to my blog via email (and can unsubscribe any time you like). I hope you’ll also share my work with your friends. Many Thanks!
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Photo Credit: Abee5
I love reading books. They’re my secret weapon for accessing critical thinking. Here’s a short listing of my favorite books / authors who inspired me and exhausted my Kindle in 2014 (by the author’s last name in alphabetical order). Note: Some of these titles are pre-2014.
Mitch Joel described Seth Godin's 18th book as the most beautiful illustration of Seth’s teachings. You can’t buy Seth’s latest book on Amazon (or any mainstream book retailer). You can only buy it at http://www.yourturn.link/. Beautiful, glossy images explode with color on every page. If I were a Hollywood producer, I’d pitch it as Linchpin and The Icarus Deception collide in a 20-car pile up at Mercedes Benz New York Fashion Week.
Seth calls out our schadenreude, spectator sport culture, and it’s power in curbing intelligent risk taking (except in Silicon Valley). When It's Your Turn is an in-your-face, call-to-arms, entrepreneurship manifesto. The battle cry rallies around showing up everyday, to create and ship our art. Now’s the time to revel in that uncomfortable place of “this may or may not work."
I'm moving into a new career as an entrepreneur in an early stage startup, That’s a scary leap after corporate life. But, those simultaneous feelings and fear are the right place to be:
I’m late in reading this classic marketing book. I hope to meet Seth, shake his hand, and talk marketing strategy. That requires fluency in Ideavirus terminology (i.e., sneezers - both promiscuous and powerful, the hive, persistence — not the one related to effort, vector, vacuum, amplifier, smoothness, etc.).
Ideavirus parallels Malcolm Gladwell’s idea diffusion theories from The Tipping Point and Geoffrey Moore’s insights from Crossing the Chasm. Like the Beatles music catalog, Ideavirus remains simple, timeless, and relevant.
I’m a die-hard fan and friend to Ann Handley. Last year, I published a public fan letter expressing my appreciation and respect for her work and generosity. Two weeks later, Ann sent me a signed copy of Content Rules and other great marketing books. Her attitude to give versus receive says it all.
Writing Matters. Writing with Purpose Matters More. Ann is an important inspiration for my blog post about six (6) C-Suite traits among awesome female executives who stand out. The media’s endless joy in reporting our children lag their global counterparts in the STEM 100 meter dash ignores an important fact: writing and storytelling skills propel financing for ideas and inventions.
Technical prowess and technical insight aren't enough. Creative storytelling and written communication carry equal weight (direct quote from Everybody Writes, page eight):
What’s harder is to find a book that functions for marketers as part writing and story guide, part instructional manual on the ground rules of ethical publishing, and part straight talk on some muscle-building writing processes and habits.
What’s also hard to find is a book that distills some helpful ideas about the craft of content simply and (I hope) memorably, framed for the marketer and businessperson, as opposed to say, the novelist or essayist or journalist.
I wrote this book because I couldn’t find what I wanted—part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands.
Everybody Writes teaches disciplined practice to elevate and sustain our writing skills. Ann’s book reads like cozy conversation with her while enjoying a great cup of coffee or a couple of frosty Sam Adams beers (keep in mind, she’s a Bostonian).
Ann poured her heart and soul into this work (or as she says “gave birth to a Volkswagen”). I guarantee you’ll benefit from her knowledge, talent, and heart.
Bonus 1: Mitch Joel’s Episode #426 Six Pixel of Separation Podcast: Everybody Writes With Ann Handley.
Bonus 2: Speakers Spotlight YouTube Video — Ann Handley - Chief Content Officer | Bestselling Author.
If I could time travel to 2009, I would grab two books and my MacBook Pro before jumping into a hot tub time machine:
1. Tribes by Seth Godin
2. Platform by Michael Hyatt
If Tribes is the strategic and conceptual framework for digital leadership, Platform is the tactical roadmap for its successful execution. Creating and managing a personal brand is imperative in a crowded marketplace and recovering economy. Michael’s book unpacks the why's and how’s of building a digital platform — i.e., the collective fans who subscribe to and follow your blog, email newsletter, podcast, Twitter feed, etc.
He explains step-by-step how he built his influential online presence and to power his career as a publisher, educator, and public speaker.
Read this Wall Street Journal article by Taylor Swift (yes, that Taylor Swift). Her anecdote about an actress friend losing a movie role to another actor with a higher Twitter following extends beyond the entertainment industry. It's the heart of Michael’s book: the reach and influence of our digital platforms (or lack thereof) either rockets (or torpedoes) opportunity.
Art takes many forms (e.g., words, pictures, spreadsheets, presentations, sculptures, music, photographs, process diagrams, or anything we create with pride). These remarkable books capture Austin Kleon's philosophies and experiences on creating and promoting art. These fun, short reads answer two common questions among artists, writers, entrepreneurs, or marketers:
David Meerman Scott influences my thoughts and writing about reinventing marketing strategy every day. I fell in love with digital marketing and inbound marketing strategy after reading The New Rules of Marketing and PR five years ago. I own all of his marketing strategy books, and envy his ability to write with a rebel's heart.
When David sent me an advance copy of his latest book, I was honored and thrilled. He's leading the pack in describing how diverse organizations (from the Fortune 500, SMBs, and individual practitioners) use social selling to engage customers throughout the buying process. He published social selling success stories long before LinkedIn Sales Solutions made “social selling” in vogue.
His latest work may finally make organizations pay attention to their most valuable customers---their existing ones. Loyalty, fandom, and connection matter are game changers when fickle consumers can leave with a glance and a tap of their smartphones.
What has changed in the world of selling from David Meerman Scott on Vimeo.
LinkedIn's Economic Graph Challenge generated tremendous hype. If Jeff Weiner (LinkedIn’s CEO), can morph How to Be a Power Connector’s core principles into simple, seamless, and intuitive features, he will create the world’s most valuable social network.
Inc. Magazine selected How to Be a Power Connector as the Number 1 Business Book of 2014. I’m twenty percent through it, and I’m convinced Judy's book and Seth Godin’s What to Do When It’s Your Turn (and It’s Always Your Turn) will prove indispensable in my new career as an entrepreneur.
I usually don’t publish reviews until I’ve finished reading the book. I made an exception with How to Be a Power Connector. Judy’s 25 years of wisdom and experiences are that important. I’ve arrived at the sobering realization my networking skills are deficient. I’ve done some things well. But, I lack consistency in adding value to my business network as well as strategically assessing, prioritizing, and systematizing it.
Thank goodness that's exactly what Judy teaches! Her book will change my life. Invest in yourself by buying and studying How to Be a Power Connector. It will change your life too.
Judy Robinett Speaker Reel from Creative Realm Entertainment on Vimeo.
Change the World. Every time I hear that overused cliche from another self-appointed, Silicon Valley genius, I wanna hurl (or please insert your own Wayne’s World reference).
Study Peter Thiel’s work (and his former Stanford Computer Science 183 Startup student, Blake Masters' notes) to learn and think like the real deal. The resounding themes throughout Thiel’s book: (1) think like a contrarian; (2) question and take action against conventional wisdom:
That courage to ask and act upon, "why does it have to be this way,” drove not only Thiel's entrepreneurial successes, but also the successful ventures of Elon Musk, Reid Hoffman, Max Levchin, and other PayPal Mafia members.
As a parent, I’m making it my life’s mission to inspire the same thinking and action in my daughters.
Traction delivers a clear, how-to method supported by real-world, actionable insights. Gabriel's and Justin's interviews and case studies describe the successful execution of Traction’s Bulls Eye Methodology. Bulls Eye focuses on the second most important aspect of an early stage startup’s life cycle:
I’ve ultra-summarized the book’s thesis. Read the first three chapters of Traction for free by joining the Traction Book mailing list. If you’re a team member of an early stage startup (like myself), invest in your company’s development by studying Gabriel and Justin’s book.
Please share in the comments the digital marketing and entrepreneurship business books you read in 2014. What did you love about them? How did they inspire you?
I’m here to learn from YOUR PERSPECTIVE. Comments are open. Let’er rip!
You can subscribe to my blog via email (and can unsubscribe any time you like). I hope you’ll also share my work with your friends. Many Thanks!
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Photo Credit: Anton Diaz
I hope you enjoyed a blessed and joyful Christmas Holiday with your family, friends, and loved ones! Here are your share-worthy links to enjoy during Sunday Brunch. Have a great Sunday!
1. Careerealism.com: Don’t Let Your Job Title Define You. The title says it all (pun intended). Pouncing on personal branding and reinvention opportunities matters more than ever. We're all individual startups. Resumes are becoming less relevant in a digital age so make a New Year’s Resolution to build your online presence.
2. Unreasonable.is: The 7 Emails You Need to Know How to Write. Email isn’t dead. It remains one of the first ways we build and establish relationships. If you want your emails noticed, read, and acted upon by important/busy people, read this great, how-to article. This one went straight into Evernote for frequent and easy reference.
3. NYTimes.com: A Brand New World In Which Men Ruled — Instead of narrowing gender gaps, the technology industry created vast new ones for Stanford University’s pioneering class of 1994. If you Google "gender equity” or “gender gap,” you'll find the work of The New York Times' Jodi Kantor. Her thought-provoking and must-read article provides smart perspectives and analyses on the root cause(s) of the current Silicon Valley gender gaps.
Kantor's root cause analyses reveals:
The most successful Stanford Class of 1994 female entrepreneur, Jessica DiLullo Herrin, executed a flanking strategy to build and grow Stella & Dot. She created a digital services company but shunned The Valley’s traditional route creating a product or using venture capital funding. In her words (direct quote from the article):
“I’ve never tried to sit at the boys’ table.”
DiLullo Herrin's flanking strategy may prove to be the best way for women to beat The Male Silicon Valley Establishment at their own game.
If yes, please share it with your friends and subscribe to my blog. Many Thanks!
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Inbound Marketing Certified Professional and Author, Social Media ReInvention Blog
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