Sunday Brunch Reads with Social Media ReInvention: Week of 09/22/14

 

Photo Credit: Anton Diaz via flickr

Share-worthy links Social Media ReInvention Community Members can enjoy during Sunday brunch:

1) MarketingLand: Up Close: Ello, The New Social Network That Is So Hot Right Now. I read / curated many articles on Silicon Valley's latest social networking sweetheart. Martin Beck's comprehensive review is a must-read:

• Ello positions itself as the anti-Facebook. No advertising. No user-tracking. And, no data re-selling to advertisers. Clean, minimalist, zero-clutter, user-interface. Invitation-only.

• Martin highlights important, missing features in the launch release (e.g., like/favorite/+1 type button, search ability to locate friends, etc.).

• I'm working on securing an invite so I can test-drive Ello. Will keep you posted.

Ello Home Page

2) Fast Company: LOVE POST-IT NOTES? YOU'LL LOVE THIS NEW PRODUCTIVITY APP THAT DIGITIZES THEM. 3-M developed this brilliant iPhone app, Post-it^(R) Plus. 

I'm a visual person. Post-It^(R) Notes are my storyboarding savior (colleagues say I have an illness and should seek professional help). 

• The app allows users to digitize their Post-It^(R) Notes from brainstorming and storyboarding sessions. There's a 50 note limit for the image capture.

• You can share, rearrange, categorize, and build additional storyboards with the app. Users can export the digital session into other tools (e.g., Evernote, PowerPoint, Excel, etc.).

• This first version doesn't allow changing the names on the Post-its^(R) once they're digitized (but future iterations will probably include this improvement).

• The app requires updating to iOS 8. Yes, I endured a 2+ hour update session for my iPhone 5c so I could use Post-it^(R) Plus tomorrow at work (which is why I require professional help).

3M Post-it Notes Plus iTunes Home Page

3) TechCrunch: Closing The Gaps In Mobile Health. Dan Pelino's piece describes the IBM-Apple value proposition and long term implications of the Apple econsystem in a real-world example. Look out healthcare this strategic alliance wants to disrupt your industry. Their solutions will focus on physicians and patients.

• (direct article quote) Many doctors already have smartphones with 68 percent using iPhones and 59 percent using iPads.

• The iPhone holds the highest market share among US smartphones 41.9%. Android holds the number 1 spot in mobile phone operating systems at 52.1%. Apple's iOS holds the number 2 spot at 41.9%.

 And, speaking of IBM ...

4) Fortune: IBM CEO Ginni Rometty Gets Past the Big Blues. IBM's first female CEO shares her thoughts on the Apple alliance and her strategic vision for Big Blue's latest transformation:

• Focus on Three (3) Core Areas: Big Data, Cloud Computing, and Engagement (mobile and social technologies

• Stick to Ginni's Rules: Don't Protect The Past. Never Be Defined by Your Product. Always Transform Yourself.

• Continue Reinventing IBM: See bullet points (1) and (2).

Ginni Rommety IBM CEO in Austin TX by ibmphoto24

 

5) Budweiser: Global Be(er) Responsible Day | “Friends Are Waiting” Campaign. The #FriendsAreWaiting spot to discourage drunk driving is storytelling brilliance in 60 seconds or less (almost). This video hits all the right notes: emotional, memorable, conflict, and resolution. Somewhere, Pixar creatives are smiling.

 

 

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Tony Faustino is a marketing and corporate strategist.  He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.