Photo Credit: Anton Diaz
Brrrr! It’s cold in The Midwest (East/West Coaster Translation: The Flyover States). Please keep warm and enjoy these share-worthy links during your Sunday brunch.
1. NYTimes.com: Whether Working or Job Seeking, The Algorithm is Watching. Natasha Singer of The New York Times profiles two upcoming books in 2015:
Both detail how our online actions shape our personal and professional opportunities. Fertik’s book describes how machines trumps humans in important stages of the hiring process: Applicant Tracking Systems (ATS) in resume screening.
21st century job-hunting demands a personal, digital marketing strategy. Here’s the article direct quote:
To better position oneself for such technology-aided hiring and workplace ranking systems, the authors suggest that people make their résumés “machine-readable.” For instance, they recommend that job seekers include concrete descriptions of their professional skills and competencies in their areas of expertise as well as signposts enumerating their career trajectories — all in language that algorithms could easily parse.
“A machine can figure out from your résumé how quickly you progressed from manager to senior manager to director — and whether your pace outstripped or lagged the typical pace,” said Michael Fertik, a co-author of “The Reputation Economy” and the chief executive of Reputation.com, a company that helps people and companies manage their online images.
So, before job candidates start worrying about whether they will be properly dressed for a job interview, he said, “it’s important for them to figure out if they’re dressed for the Internet.”
Dorie Clark, author of ReInventing YOU and the upcoming Stand Out, teaches traditional resumes are obsolete. There's a better way to acquire potential employers -- leave digital footprints via blogging, posting past project deliverables on Slideshare, updating our LinkedIn Profiles, etc.
Photo Credit: The Wall Street Journal — Your Resume Versus Oblivion
2. Entrepreneur.com: The 3 Ways Entrepreneurs Fail at Personal Branding and LinkedIn.com: Why You'd Better Start a Personal Website in 2015. Personal branding matters. Everyone participates in social media participation. Demonstrate to potential employers and clients you go the extra mile. Create and promote a personal blog or website to:
Here’s a timeless video with Seth Godin and Tom Peters discussing why blogging matters:
3. Bloomberg Businessweek: Tony Hsieh Is Building a Startup Paradise in Vegas. Bloomberg’s Susan Berfield describes the highs and lows of The Las Vegas Downtown Project. Tony Hsieh’s entrepreneurship and urban experiment to revitalize, reimagine, and reinvent downtown Las Vegas relies on 3C’s: Collisions, Co-learning, and Connectedness. His involvement consumes 50% of his day (the other 50%--- being Zappos CEO).
The "Return on Collisions” metric fascinates me:
Hsieh also came up with a way to calculate the value of people who “subscribe to downtown Las Vegas” but don’t want to live there. He’d tried to persuade Jake Bronstein to leave New York in 2012. Bronstein is the founder of Flint & Tinder, which makes the 10-Year Hoodie and other clothes. Hsieh invested in the retailer and says Bronstein comes to Vegas one week every month. “We did the math on Jake. When he’s here, he’s out about 12 hours a day, 7 days a week, for 12 weeks a year. So he’s worth 1,000 collisionable hours, too.”
Hsieh began to apply this metric to investments that might not make money for a while. “Say we want 100,000 collisionable hours a year from an investment. That works out to 2.3 hours per square foot per year,” he says, with a slight smile. “If we’re going to invest in a 3,000-square-foot restaurant, we can do the math and see if it yields that 2.3 hours per square foot per year. We’re kind of agnostic about what goes into a space. It’s ‘are you going to yield those collisionable hours?’ If not, we can say no without judging the quality of the idea.”
Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE.
Comments are open. So let’er rip!
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Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.