Photo Credit: Anton Diaz
Sorry I didn’t publish last weekend’s editon. Super Bowl Sunday got a little crazy here. Yes, I’m still questioning Coach Carroll’s goal-line call for a pass play. Ugh.
Here are the Social Media ReInvention Community’s shareworthy links. Enjoy your Sunday Brunch!
1. The Wall Street Journal: Amazon Makes a Push on College Campuses. Amazon’s strategic and tactical approach to acquire, convert, and condition their most profitable customer segment, Prime Users, is genius.
And, a winning play to future growth.
Piper Jeffrey Analyst, Gene Munster, writes how Prime Customers spend on average three times more than Non-Prime Customers (Prime Customers spend an average of $1,200 annually). That’s serious coin when you multiply 40 million Prime Customers by $1,200 and the individual customer lifetime value (CLV).
Conditioning young Prime Customers to pay a premium for the convenience and speed of same-day delivery (aka Amazon Fresh) transitions perfectly as urban areas gain younger workers and residents.
2. Lifehacker: "Study Less, Study Smart” — The Best Ways to Retain More in Less Time. This article links directly to research proving why taking handwritten notes versus typing them (see item #2) in your laptop increases comprehension and mastery.
Multiple attributes impact the productivity of your study sessions:
- Length of Time (shorter sessions are better)
- Study Location (like going the office - the location defines the purpose)
- Repetition and Reflection (after a class or a lecture, review your notes and augment them based on replaying the discussion in your mind)
I wish I read this article and viewed the accompanying video when I was in university ...
3. The New York Times: Tim O’Reilly Explains The Internet of Things. Tim O’Reilly introduced the term Web 2.0. He’s one of the smartest people in the world and an authority on all things Internet. This New York Times interview sheds light on his thoughts about:
- What Is The Internet of Things (IoT)
- What are the Implications of an IoT World
My favorite part of the interview: IoT rockets beyond remotely controlling consumer or enterprise devices via our handheld or desktop devices. IoT is about augmenting human capability and decision making:
The IoT is really about human augmentation. The applications are profoundly different when you have sensors and data driving the decision-making.
Uber is a company built around location awareness. An Uber driver is an augmented taxi driver, with real-time location awareness. An Uber passenger is an augmented passenger, who knows when the cab will show up. Uber is about eliminating slack time and worry.
People would call it “IoT” if there was a driverless car, but it already is part of the IoT. You can measure, test and change things dynamically. The IoT is about the interpolation of computer hardware and software into all sorts of things.
But the IoT isn’t just about one sensor in two-way contact with a remote cloud computing battery of servers, or a driver and a rider with a smartphone. There are going to be lots of different data sets, and lots of different feedback loops.
The characteristics are that things are contingent, in relationship with other data. They are on demand. They are load-balanced, and aware of other parts of the system. That is why you get things like congestion pricing. It’s a more context-oriented world, because there is better data.
What I would give to be that smart.
O’Reilly’s explanation ties into what Eric Topol, MD described in his January 2015 Wall Street Journal article: The Future of Medicine Is in Your Smartphone.
Topol explains how wearable technology is moving past the one-way capability of monitoring our body’s vital signs. Wearable technology’s future pivots on devices sensing and diagnosing our health from the collected data.
That diagnostic context will give patients (and their physicians) greater control and smarter decisions.
Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you. I’m also here to read, listen and learn from YOUR PERSPECTIVE.
Comments are open. So let’er rip!
If You Enjoyed This Post, Please Share It and Subscribe to My Blog
Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.