Photo Credit: Anton Diaz
I’m still shocked Big Ten Football captured the first-ever national championship game playoff. I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch!
1. Fortune.com: How to Approach Your Own Career Like an Entrepreneur — Fortune’s Insider Guide to Launching the Startup Called ‘You.’ Sound familiar? Erika Fry's article is one of the best I’ve read in describing concepts and applications from Reid Hoffman's and Ben Casnocha's book, The Startup of YOU. Ben posted the article in LinkedIn’s Startup of You Discussion Group.
Fortune created a “startup of you” category for future articles. This career development concept exploded in two (2) short years to become a permanent part of business thinking. Start with this article If you’re newbie and with the book’s concepts such as: permanent beta, doing the hustle, tapping network intelligence, etc.
I fell in love with The Startup of YOU in 2012. I wrote a popular blog post series about the bookIn case you thosel posts, here they are:
2. Michael Hyatt: How to Get Your Kindle Notes into Evernote. Michael Hyatt’s book, Platform, is a how-to-manual for how he built his influential digital identity. He publishes some of the most helpful content on the web. His latest post shares how to maximize two of my favorite secret weapons: Evernote and My Kindle Paperwhite.
I love reading and writing reviews on books in digital marketing strategy and entrepreneurship. This productivity hack turbocharges my process for finding my favorite quotes and notes for future book reviews. Michael cites Brett Kelly’s book, Evernote Essentials — The Definitive Getting Started Guide for Evernote as THE resource in making Evernote a steroid-like productivity tool.
I bought Brett’s book yesterday and will share additional helpful tips with our community in future posts.
3. TechCrunch.com: East of Palo Alto’s Eden. Kim Mai Cutler’s heartbreaking article portrays the stark economic situation between Silicon Valley’s nouveau riche techies and the low income African American / Latino communities in East Palo Alto. Silicon Valley’s socio-economic extremes are well-documented. Kim’s article is the best and most comprehensive piece I’ve read (and I’ve got a ton of articles Evernoted on this subject).
Here’s a direct quote from her article’s introduction:
But today, with Facebook constructing a Frank Gehry-designed office complex that will let the company support roughly 7,000 workers while Palo Alto and Menlo Park balk at building housing even though median home prices have soared beyond $2 million, East Palo Alto may change enormously over the next decade.
Moreover, the questions being asked today about why the tech industry lacks racial diversity, and what the long-term consequences of gentrification are in the U.S.’s most economically vibrant regions like the San Francisco Bay Area are deeply intertwined in a way that is hard to perceive unless you step back.
This is a story of how two neighboring communities followed entirely different trajectories in post-war California — one of enormous wealth and power, and the other of resilience amid deprivation. It’s about how seemingly small policy choices can have enduring, multi-generational consequences.
Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE.
Comments are open. So let’er rip!
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Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.