Photo Credit: Matt From London
Earning Twitter followers for new users can be challenging. Are there best practices for organically increasing Twitter followers? Yes!
A quick Google search for “best practices for increasing twitter followers” generates 28,300,000 search engine results pages (SERPs):
28 million-plus! No wonder new users find building a following daunting. Who has time to rifle through SERPs totaling more than the individual populations of Peru or Afghanistan?
Here are 11 important Twitter best practices to increase followers. 17 research articles validate these best practices. I hope this post saves new users precious time (and frustration).
I. Twitter Accounts with Headshots, Background Images, and Full Biographical Information Earn 5x More Followers
Fill out your Twitter profile completely. People won't follow eggs (or take those profiles seriously).
II. Retweetable Tweets Are 100 to 120 Characters Long
Tweet short. 70 characters is killer. Make your tweets easy to share. You’ll earn more RTs (and followers).
III. Accounts Who Tweet Lots of Links Earn More Followers
Posting lots of helpful links earns more followers. Positive correlations exist between high follower counts and high link sharing.
IV. Accounts Posting Lots of Tweets Acquire More Followers
Tweet a minimum of 3 to 5 times daily. Your followers probably didn’t see your first tweet. “Second-chance tweets” help you reach 30% of your Twitter audience.
V. The Best Days and Times to Tweet are Thursdays Through Sundays at Either 8 AM or 5 PM US Eastern Standard Time
Research shows higher engagement later in the week (especially on weekends). Click Through Rate CTRs) and retweets (RTs) are higher.
VI. Mentioning Another Twitter User in the “.@twittername” Format Shares Your Tweet with More People
Think of the “.@twittername” as an "Email Reply All.” It makes all the difference in gaining new followers (for you and the account you mentioned). Not including the “. (period)” shares your tweet with a smaller subset of his followers and yours.
VII. Mentioning a Journalist's or Blogger’s Twitter Handle Shows You Go The Extra Mile
Many Twitter sharing widgets automate only the article / blog post title. Go the extra mile by tracking down and mentioning the author's Twitter handle in your tweet.
The Internet rewards intentional and consistent acts of kindness in the long term.
VIII. Tweets Taking Advantage of One to Two Hashtags (#) Achieve 21% Higher Engagement
Hashtags create strategic opportunities for non-follower discovery. They differentiate your tweets from the herd. Hashtags increase the chances of another account noticing and taking action on your tweet.
That action could be “a follow."
IX. Tweets with Images Earn 150% More Retweets (RTs) and 89% More Favorites
Review these charts from Buffer’s research. Images are everything.
X. Personalized #FF / #FollowFriday Tweets Build Relationships
Most #FF / #FollowFriday tweets cram as many Twitter handles as possible into one tweet. It’s great this person wants to introduce seven new people to her/his following:
The Problem. What's the reason for following these accounts?
The Solution. Personalize your #FF tweets with specific recommendations.
The Result. You may make someone smile.
XI. Promoting Your Twitter Profile Within Key Online and Offline Assets Integrates Your Personal Brand
Link your Twitter profile with important online assets: your social networks (i.e., LinkedIn and Facebook), blog, website, and email signature. Include your Twitter profile on key offline marketing collateral (e.g., business cards, company letterhead, etc.).
Integrate your personal brand assets.
Photo Credit: Danny Sullivan
What did I forget?
Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you. I’m also here to read, listen and learn from YOUR PERSPECTIVE.
Comments are open. Let’er rip!
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Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.