Share-worthy links Social Media ReInvention Community Members can enjoy during Sunday brunch:
1) eMarketer: Second Screening During TV Time—It's Not What You Think. The television industry (and myself) thought associating Twitter #hashags with its programming increased higher audience engagement and participation. Wrong.
Check out this Facebook post detailing the Millward Brown Digital Study, From One Screen to Five: The New Way We Watch TV. Facebook collaborated with Millward Brown on the study.
This stat caught me by surprise (maybe it shouldn't). The number one ranked "second screen" competing for our time and attention isn't Facebook, Twitter, another social network, etc.
eMarketer is publishing a detailed report on our television and social media viewing habits called, “Simultaneous Media Use: Screen Fragmentation Complements Traditional Channels.” Here's a direct quote from the eMarketer article:
The takeaway is that a major portion of digital activity during TV shows has nothing to do with the show or the commercials. People simply drift away from the program and do other activities on their devices. This represents a transformation in the role of television from being a focal point to being just one of many screens competing for attention.
We're an iTV and Roku family (dumped cable months ago). Maybe, that's why I don't tweet, like, or post while watching tv. I'm focusing on the show (a rare treat).
2) McKinsey Quarterly: Tom Peters on Leading The 21st Century Organization. I'm a huge Tom Peters fan. At 71, he's still a rebel with a cause. I love and respect his candid and forthright views about developing and understanding an awareness of power, influence, and politics in organizations.
That's how change takes place in The Fortune 500. Change takes place by influencing and developing political allies (one person at a time).
Here are direct quotes from the article:
Change is about recruiting allies and working each other up to have the nerve to try the next experiment. You find allies. You encircle the buggers.
You don’t bring about change in real big meetings or virtual meetings. You bring it about one person at a time, face to face—when we discover we have some common interests and we’re both pissed off, say, at too many CEOs who talk about charts and boxes. And so we create a conspiracy.
Bonus 2: My post, Tom Peters Personal Branding Lessons, Part 1: Why YOUR Blog Matters. Mr. Peters linked to this post and cites it on his Media Sightings Page.
3) Brynne Tillman and The LinkedIn Challenge #thelinkedinchallenge. Brynne's LinkedIn Posts on Social Selling and maximizing LinkedIn's utility and power in our professional lives never cease to amaze me. She's a bona fide subject matter expert in her field.
Her creativity to create and initiate #thelinkedinchallenge is genius. It's a clever take on the #ALSChallenge. The purpose: connect and introduce two (2) Linked connections who can benefit from each other.
I participated right off the bat. Here's my Twitter conversation with Brynne:
4) John Mack and The Pharma Marketing Blog: #mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing Mobile Health Apps. Last week, I participated in the #mHealthPharma Tweetchat. John lead and moderated 45 global participants!
And, he performed brilliantly.
I first discovered the initial discussion thread in this LinkedIn Group: Mobile Health Global. The topic centered on this question: "What stands in the way of pharma developing high quality mobile health apps?" This is the headline of our first debate.Participate in it here since the 25th of September. John Mack will moderate it!
I love discovering LinkedIn Discussion Groups like this one! I virtually met and conversed with smart, passionate, and thought-provoking people in the LinkedIn Group and the #mHealthPharma Tweetchat.
Here are links to their Twitter Profiles:
- John Mack
- Teresa Bau
- Mobile Health Global
- Jeff Greene
- Bernadette Keefe
- Rob Dhoble
- Pere florensa llusa
Check out Teresa Bau's Storify presentation. I have to learn how to do this because it's pretty cool:
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Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.